Crain’s New York recognizes Labaton’s leadership of RED PR, a boutique beauty PR agency, and of PR Boutiques International
NEW YORK, Nov. 2, 2026 /PRNewswire/ — RED PR, a New York City and East Hampton PR agency for beauty, wellness, fashion and lifestyle brands, today announced that founder and president Julia Labaton has been named to Crain’s New York Business Notable Leaders in Communications 2026. The special report goes live today at CrainsNewYork.com and appears in the print issue of Crain’s New York Business.
Honorees are chosen through peer nomination and editorial review, so the list reflects how colleagues and editors judge a leader’s work.
Labaton founded RED PR in 2000. She is also serving a second term as president of PR Boutiques International (PRBI), the non-profit global network of independent PR agencies. PRBI doubled in size during her 2024-2025 term.
“Credibility is the one asset that compounds. Reach fades and trends turn over, while trust grows with each strong endorsement and every promise kept. Every program we create starts there,” said Julia Labaton, founder and president of RED PR. “I am grateful to Crain’s, to the colleagues who nominated me, and to the clients and PRBI partners who hold us to that standard.”
Beauty PR and Fashion Experience
For more than 25 years, RED PR has helped beauty brands earn media coverage and establish credibility. Recent work includes:
- The U.S. launch of Bellissima Hair Tools’ Diffon Supreme, which won over shoppers in the curly-hair market.
- The “Desegregating the Salon” campaign with Aveda Arts & Sciences Institutes, which generated billions of impressions and helped influence changes in cosmetology legislation in multiple states.
- The launch of CND Shellac, which created the gel-polish nail category and has driven multimillion-dollar category growth.
In fashion, RED PR has secured brand partnerships for hundreds of fashion shows. It has also delivered publicity for designers and retailers including Enzo Custom, Victor deSouza, LoveBinetti and Jenny’s Barn. The agency introduced luxury menswear brand Enzo Custom to new markets in Nashville and Greenwich.
Sound Judgement Based on Experience
Senior strategists guide every RED PR program with decades of experience, while proprietary, secure agentic AI tools speed up execution.
Quick Answers
What is RED PR?
A founder-led, full-service PR agency in New York City and East Hampton with a quarter century of beauty PR experience.
Why do beauty brands choose RED PR?
Clients get senior attention on every account, deep beauty specialization and long-standing relationships with New York editors, writers, influencers and affiliate managers.
Is RED PR a boutique beauty PR agency?
Yes, with a beauty-first focus.
About RED PR
RED PR is a full-service communications agency specializing in beauty, wellness, fashion and lifestyle. It helps clients earn credibility, media coverage and measurable business growth. RED PR is a founding member of PR Boutiques International, a network of 35 independent agencies worldwide. Visit www.red-pr.com and follow @redprnyc on Instagram.
Media Contact: RED PR | www.red-pr.com | @redprnyc | [email protected] | (201) 264-0700
SOURCE RED PR
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