Competition regulator seeks to block Quebec company’s purchase of Green Giant, Le Sieur brands

The Competition Bureau is seeking to block Nortera Foods’ proposed deal to buy the Green Giant and Le Sieur brands of canned and frozen vegetables in Canada from U.S.-based B&G Foods BGS-N.

The bureau says Quebec-based Nortera is already Canada’s dominant processor of certain canned and frozen vegetables under the Del Monte and Arctic Gardens brands.

Nortera has also been the exclusive producer of Green Giant and Le Sieur in Canada for 30 years and announced in October, 2025, a deal to buy the brands.

But the Competition Bureau says the deal would combine Nortera with its only major national brand competitor in an already highly concentrated market.

The transaction would likely to lead to higher prices, fewer choices and less competition in the wholesale grocery supply, the bureau says.

The bureau has asked the Competition Tribunal to block the deal and prevent the companies from closing the transaction until the tribunal issues a decision.