China Hour Expands Reach of Chinese Audiovisual Content in South Africa Through Multi-Platform Partnership

NANJING, China, Sept. 5, 2026 /PRNewswire/ — “China Hour,” a year-round media initiative jointly operated by Jiangsu Broadcasting Corporation (JSBC) and the South African Broadcasting Corporation (SABC), is significantly expanding the footprint and accessibility of Chinese audiovisual content across South Africa.

Marking the first time a Chinese broadcast media institution has established a year-round, dedicated daily broadcast mechanism with an African national public broadcaster, the project leverages SABC’s television network and digital streaming platform, SABC+, bringing over 100 hours of localized Chinese programming directly to South African households since its launch in June 2026.

The initiative first gained momentum in April 2026, when senior SABC leadership attended the 13^th China Internet Audio & Video Convention and officially announced the joint project with JSBC. To solidify and expand upon these initial results, JSBC and SABC formally signed a new cooperation agreement on August at the 7^th Forum on China-Africa Media Cooperation in Beijing. The signing was witnessed by senior leadership from China’s National Radio and Television Administration and South Africa’s Department of Communications and Digital Technologies.

So far, China Hour has already achieved rapid audience engagement. The popular fantasy drama series The Starry Love, which premiered on SABC2 on July in a dedicated 10:30–11:30 p.m. daily broadcast block, entered SABC+’s monthly Top 10 chart in its debut month, becoming the first Chinese television series to achieve a Top 10 ranking on the streaming platform.

Beyond hit drama series, the broader China Hour content catalog spans diverse genres designed to offer South African audiences holistic perspectives on contemporary and historical China. Featured titles include flagship documentary series such as The Grand Canal, Wetlands Our Land, Reading on the Island, and Architecture China, as well as popular short-form productions including A Dream Like True Love and Wildfire, among others.

To streamline content adaptation, JSBC deployed its proprietary Lychee Media AI Module for automated multilingual translation and dubbing adaptation. Integrated with rigorous human editorial review, this hybrid workflow enhances production efficiency while ensuring content complies strictly with local language nuances, cultural contexts, and broadcasting regulations.

The project builds on more than a decade of strategic exchanges between JSBC and African media organizations, including active participation in regional markets. Continuing its commitment to industry collaboration, JSBC will once again co-organize the China Pavilion at MIP Africa in Cape Town this October, showcasing new intellectual properties and exploring cross-border content licensing opportunities.

Looking ahead, JSBC and SABC plan to deepen cooperation across program curation, platform operations, and audience development, while welcoming broader collaboration with media stakeholders across the African continent.