SUNNYD® AND MADDOX BATSON HIT THE ROAD WITH SUNNYD SESSIONS, AN EXCLUSIVE THREE-CITY FAN TOUR

At just 16 years old, Batson has quickly emerged as one of country music’s fastest-rising young artists, building a highly engaged Gen Alpha and Gen Z following with his blend of country and pop, candid personality and authentic connection with fans. After first gaining attention for covers of artists including Zach Bryan and The Red Clay Strays, Batson began releasing original music including “Tears in the River” and “I Wanna Know.” A two-time Billboard 21 Under 21 artist, Rolling Stone noted that “Batson is having his moment in country music,” while the LA Times dubbed him “a country Justin Bieber in the making.” Most recently, Batson’s Live Worldwide Tour spanned the U.S., Canada and Europe. He also co-wrote Lana Del Rey and Quavo’s “Tough,” supported Lainey Wilson’s Whirlwind Tour and Tucker Wetmore’s The Brunette World Tour, became the youngest artist ever to perform at Stagecoach and made his Grand Ole Opry debut in 2025.

“I’m really excited to be partnering with SUNNYD. They’ve been awesome about creating something that gives me a chance to connect with fans in a different way,” said Maddox Batson. “I love the idea of keeping these shows more intimate, playing some songs and having some fun together. I can’t wait to bring SUNNYD Sessions to St. Louis, Phoenix and Dallas.”

Designed to feel more personal than a traditional concert experience, each SUNNYD Sessions event will welcome fans for an intimate performance from Batson followed by a fan-led Q&A. When registering, fans will have the opportunity to submit the question they’ve always wanted to ask Maddox, with select attendees invited to ask their questions live during the event.

The experience gets even closer for 25 attendees in each city, who will be selected from registered guests for an exclusive post-show meet-and-greet with Batson. Throughout the event, fans can cool off with refreshing SUNNYD flavors, score SUNNYD Sessions swag and take part in interactive experiences that bring the brand’s bold, bright energy to each stop.

The partnership comes as SUNNYD continues to find new ways to connect with today’s teens and tweens through the music, personalities and experiences that matter to them.

“SUNNYD has always done things a little differently, and SUNNYD Sessions is no exception,” said Randi Jachino, Chief Marketing Officer, Harvest Hill Beverage Company. “Music is a major passion point for our consumers, so bringing our bold, bright energy together with Maddox felt like a natural fit—and a fun way to give fans an experience they wouldn’t get at a typical show.”

SUNNYD Sessions Tour

• St. Louis – September 27, 2026
• Phoenix – October 3, 2026
• Dallas – October 18, 2026

Attendance at each SUNNYD Sessions event will be limited. Beginning September 16, 2026, fans can visit the event website for details and registration information. Registered attendees can submit a question for the chance to ask Maddox during the live Q&A and opt-in for the opportunity to be selected for one of 25 post-show meet-and-greet spots in each city.

Fans who can’t make it to SUNNYD Sessions in person can still follow along as Batson shares original content throughout the partnership, offering a look at his music, life on the road and moments from the three-city tour. SUNNYD will also bring fans inside each stop through social content and event recaps. 

For more information, visit SUNNYD.com or follow the brand on Instagram and TikTok.

ABOUT SUNNYD®

For generations, SUNNYD has delivered its signature bold, tangy flavor to families across America, earning a lasting place in refrigerators, lunchboxes, and pop culture alike. Known for its unique, refreshing taste and enduring place in American culture, the brand continues to evolve through seasonal innovations, limited-edition offerings and culturally relevant collaborations that engage both longtime fans and a new generation of consumers. From pool days and road trips to after-school snacks and summer celebrations, SUNNYD remains a go-to staple for memorable moments big and small. Learn more at SUNNYD.com.

About Maddox Batson:

Rising country-pop artist Maddox Batson makes a name for himself this year as the only 16-year-old on a headlining international, world tour. The Nashville-based songwriter first gained attention for his covers of popular songs before showcasing his own songwriting talent with singles like “I Wanna Know” and “Tears In The River,” in addition to a co-write on “Tough” recorded by Lana Del Rey and Quavo. Batson’s First Dance (The After Party) deluxe EP released in 2025 to support his sold-out I Need A Truck Tour with singles “Coincidence,” “Girl In Green” and “No More” sang back to him by crowds night-after-night.

In 2026, Batson’s Live Worldwide Tour spanned North America and Europe, with additional support dates on Tucker Wetmore’s The Brunette World Tour. Most recently, the Billboard 21 Under 21 artist released “Fallin’ Easy” and made his acting debut in the Nate Bargatze and Mandy Moore film The Breadwinner. For more information, please visit maddoxbatson.com. 

SOURCE Harvest Hill Beverage Company