CHICAGO, July 25, 2025 /PRNewswire/ — The Advertising Specialty Institute® (ASI), the leading authority in the $26.6 billion promotional products industry, today announced the winners of the 2025 Counselor Awards, recognizing the most innovative and influential leaders, entrepreneurs and companies shaping the future of branded merchandise.
2025 Counselor Person of the Year, ASB President Justin Zavadil
Justin Zavadil, president of American Solutions for Business (ASB), was named Counselor Person of the Year for his transformative leadership. Since taking the helm in 2017, Zavadil has driven ASB’s expansion into new markets, spearheaded strategic acquisitions and championed an employee-owned culture. His focus on e-commerce and operational innovation has positioned ASB as one of the fastest-growing large distributors in the industry.
“Justin brings fresh thinking and a future-focused mindset to every decision,” said Timothy M. Andrews, ASI president and CEO. “His commitment to shared success through ASB’s employee stock ownership model makes him a standout leader in the promotional products space.”
The awards were presented during a celebratory ceremony at McCormick Place Convention Center as part of the 26th annual ASI Show Chicago, the Midwest’s largest promotional products trade show.
Other honorees include Carleen Gray, CEO of STAHLS’, named Counselor International Person of the Year for her global leadership in decoration and on-demand technology. The full list of 2025 Counselor Award winners is available online, along with profiles and photos.
The ceremony also revealed the 2025 Counselor Top 40 distributor and supplier rankings of the industry’s largest companies by revenue. Highlights include:
- 4imprint retained the No. 1 distributor spot with $1.34 billion in sales.
- SanMar led all suppliers with estimates of $3.8 billion in revenue.
- 20% of the top 40 largest companies achieved double-digit growth.
Counselor Award recipients are nominated by industry peers and selected by ASI’s editorial team. Winners are featured in Counselor magazine’s upcoming State of the Industry issue, offering exclusive insights and data-driven analysis of the promo market.
About ASI
The Advertising Specialty Institute (ASI®) serves a network of 25,000 suppliers, distributors and decorators in the $26.6 billion promotional products industry. Learn more at asicentral.com.
SOURCE Advertising Specialty Institute
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