As ‘Materialists’ Hits On-Demand, AI Dating Platform Argues Tech Can Outperform the Elite Human Matchmaker

BASKING RIDGE, N.J., July 17, 2025 /PRNewswire/ — As the A24 film Materialists arrives on premium video-on-demand (PVOD) platforms on Tuesday, July 22, it is reigniting a conversation about the world of high-stakes, exclusive matchmaking. While the film romanticizes the idea of a human expert finding the perfect match, dating technology innovator Couple.com suggests that the very premise highlights the inherent limitations of human matchmakers (bias, high costs, and an inability to scale) and shows why AI is poised to deliver better results for everyone.

The movie, scheduled for digital release on Amazon Prime Video, Apple TV, and Google Play, portrays a world where New York’s elite pay tens of thousands of dollars for a personal touch. Yet, this model inherently struggles. Even the best human matchmakers can only manage a small client roster, relying on personal networks and intuition. This process is often influenced by unconscious biases and a limited pool of potential partners, creating bottlenecks that keep exceptional matches from ever meeting.

“The core challenge depicted in Materialists isn’t the desire for a deep connection, but the inaccessible and often biased method of achieving it,” says Ryan Beswick, CEO of Couple.com. “Human intuition is powerful, but it’s not scalable or objective. We see a future where technology doesn’t replace empathy, but enhances it, making truly compatible connections accessible to all, not just the ultra-wealthy.”

In contrast to the traditional model, modern AI-driven platforms like Couple.com analyze millions of nuanced data points, from communication styles to shared values expressed in profiles, to build a deep understanding of what creates a lasting connection. Unlike a human who can get overwhelmed, an AI system grows smarter and more accurate with every new user and interaction, constantly refining its ability to predict compatibility.

This technological shift is also democratizing results. While elite services featured in films like Materialists can cost upwards of $30,000, AI achieves a high degree of accuracy at a fraction of the cost, making concierge-quality matchmaking available to a much broader audience of professionals, creatives, and educators.

Furthermore, AI can offer a level of transparency that human intuition cannot. Couple audits their matching systems for fairness and provide users with insights into why a match was suggested, building trust and empowering users. They even offer real-time guidance and communication tips, acting as a supportive coach to help users build confidence and improve their dating skills—a service far beyond the scope of traditional introduction-based services.

Couple.com is at the forefront of this revolution. The platform utilizes sophisticated AI to deliver personalized, effective matches, moving beyond superficial swipes to foster genuine connections. By pairing its intelligent, data-driven matching with real human-to-human interactions at their online mixers, Couple.com offers a hybrid model that combines the precision of technology with the warmth and instant gratification of human connection.

The future of finding a partner isn’t about exclusivity or a high price tag; it’s about intelligence, transparency, and access. As Materialists brings the world of matchmaking to the screen, Couple.com is proving that the most effective and equitable solutions are already here.

About Couple.com

Couple.com is an innovative dating platform dedicated to using advanced artificial intelligence to foster meaningful, long-term relationships. By analyzing deep compatibility metrics, the company moves beyond surface-level attraction to connect users based on shared values, communication styles, and life goals. Couple.com is committed to building a more transparent, effective, and accessible future for modern dating.

SOURCE Couple.com, Inc.