Experienced operations leader joins Ansira to turn strategy into measurable growth
ST. LOUIS, Oct. 20, 2026 /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), the platform of record for brand-to-local ecosystems, today announced that Oded Benyo has joined the executive leadership team in the role of chief operating officer. He reports to Ansira’s CEO Paul Tibbitt and will oversee delivery operations and processes and the service teams supporting the company’s proprietary technology platform.
“Oded brings a strong mix of operational experience, growth leadership, and a real ability to align teams around shared goals,” said Tibbitt. “As we continue helping brands and their partners grow, Oded’s experience connecting people, processes, and technology through data-driven decision systems will be a great addition to our executive leadership team. We’re excited to have him with us and look forward to the perspective and energy he’ll bring to Ansira.”
Benyo has over 28 years of experience across technology, marketing, advertising, and operations. He most recently served as COO of the Automotive CRM business at Epsilon, where he led operations and delivery, driving growth, AI-enabled operational scale, and profitability. He previously served as CEO of Returnalyze, following more than 15 years at Epsilon, formerly Conversant, where he held numerous senior leadership roles. Benyo’s prior experience also includes leadership roles at Sphera Corp. and Elron Telesoft.
Benyo earned an MBA in general management from Northwestern University’s Kellogg School of Management and a bachelor’s degree in management information systems from Northeastern University.
“I’m excited to join Ansira at a pivotal time for the marketing services and technology industry,” said Benyo. “Ansira’s combination of deep client expertise, innovative technology, and scalable solutions creates a strong foundation for continued growth. I look forward to working with the team to strengthen operations and deliver even greater value for clients and their partners.”
Ansira is backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.
ABOUT ANSIRA
Ansira is the platform of record for brand-to-local ecosystems, purpose-built to solve the challenges of fragmented and complex sales and marketing networks. Headquartered in St. Louis, Missouri, the company combines AI-infused technology, closed-loop analytics, and the expertise of 1,300+ team members to connect 500+ brands and over a million partners. Ansira provides end-to-end solutions, from dynamic content and localized experiences to funds and incentive management, empowering brands to build trust, drive measurable growth, and simplify operations across their ecosystem. For more information on Ansira visit Ansira.com or LinkedIn.
ABOUT TRUELINK CAPITAL
Truelink Capital is a private equity firm based in Los Angeles with over $4 billion of assets under management. Truelink pairs deep industry experience in the industrials and business services sectors with a commitment to building partnerships that drive long-term value through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of strategic initiatives and transformative add-on acquisitions. Learn more at: www.truelinkcap.com.
Media Contact: Megan Duran
[email protected]
972.663.1380
SOURCE Ansira
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