Sammie Continues His Musical Journey With New Single "GOYARD," Following "Old Alone" and "AYO"

The R&B singer and songwriter continues his latest run of releases with “GOYARD,” arriving October 16, featuring a new music video directed by PhillyFlyBoy.

ATLANTA, Oct. 12, 2026 /PRNewswire/ — R&B singer and songwriter Sammie continues his latest musical run with the release of his new single, “GOYARD,” arriving Friday, October 16, 2026. Following the releases of “Old Alone” and “AYO,” Sammie keeps the music coming with a new record accompanied by an official music video directed by PhillyFlyBoy, who also directed the videos for “Old Alone” and “AYO.”

With a career spanning more than two decades, Sammie continues to evolve as an artist while maintaining his connection with R&B audiences. His latest releases demonstrate his ongoing commitment to creating new music and giving listeners fresh material to experience. Following “Old Alone” and the success of “AYO,” “GOYARD” represents the next installment in this series of releases.

Sammie first captured national attention in 1998 after appearing on the television talent competition Showtime at the Apollo. In 2000, he released his debut album, From the Bottom to the Top, which achieved Gold certification from the Recording Industry Association of America (RIAA). The album established him as one of the young R&B voices to watch and laid the foundation for a career that has continued to evolve across multiple stages of the music industry.

After taking time to focus on his education, Sammie continued his recording career with his self-titled sophomore album in 2006. His subsequent projects include Indigo, Coming of Age, Everlasting, and Such Is Life. Through his evolving catalog, Sammie has demonstrated his longevity in R&B, continuing to release music and connect with listeners across generations.

Throughout his career, Sammie has also maintained a strong presence on the live performance circuit, sharing the stage with other established R&B artists and participating in major touring productions. In 2017, he joined Tank on the Savage Tour. In 2019, Sammie continued his touring activity with The Everlasting Tour. Sammie was also featured in The Millennium Tour in 2020, 2021, and 2024, performing alongside a lineup of celebrated R&B and Hip-Hop artists. He also toured with Eric Bellinger on the Vibes on Vibes Tour, adding another chapter to his live performance history and collaborative work within the genre. These appearances helped keep him connected with audiences across multiple generations and reinforced his place within the contemporary R&B landscape.

For “GOYARD,” Sammie continues his creative partnership with PhillyFlyBoy, following their collaborations on the music videos for “Old Alone” and “AYO.” The director returns to bring the new single to life visually, giving fans another opportunity to experience the collaboration between the singer and filmmaker. With “Old Alone” and “AYO” preceding the upcoming release, Sammie continues to build his current body of work one single at a time. “GOYARD” carries that progression forward, pairing his R&B artistry with a familiar creative collaborator and giving fans another release to experience. Their continued partnership connects the releases while allowing “GOYARD” to establish its own identity. “GOYARD” will be released by Star Camp Entertainment in partnership with Santi Music, and distributed by Vydia, a gamma company.

Throughout his career, Sammie has maintained a connection with the fans who have supported him through different stages of his musical journey. As he shares “GOYARD,” he is expressing his appreciation for that continued support and inviting listeners to be part of the conversation surrounding his latest music.

“First and foremost, I want to thank my fans for the love and support you’ve shown me throughout my career. You’ve been with me through so many chapters of my musical journey, and I never take that for granted. I’m excited to share ‘GOYARD’ with you, and I’m really looking forward to hearing your feedback. Your continued support means everything to me, and I can’t wait for you all to hear and see what we’ve been working on.” — Sammie

Fans can follow Sammie on Instagram at @sammiealways for updates on “GOYARD” and its accompanying music video. “GOYARD” arrives Friday, October 16, 2026.

ABOUT SAMMIE
Sammie is an American R&B singer and songwriter whose career began in childhood. His accomplishments include a Gold-certified debut album, charting singles, songwriting contributions, and a diverse catalog of studio albums and independent releases. With a career spanning more than two decades, he continues to create music, perform live, and connect with R&B audiences worldwide.

ABOUT STAR CAMP ENTERTAINMENT AND SANTI MUSIC
Star Camp Entertainment is an independent record label owned by Sammie and working in partnership with Santi Music owned by his manager, Melinda Santiago. Their releases are distributed by Vydia, a gamma company.

MANAGEMENT
The Santiago Firm, LLC
CEO / Manager: Melinda Santiago
Email: [email protected]

MEDIA CONTACT
Leon Cosby III
Phone: (404) 448-9152
Email: [email protected]

SOURCE Star Camp Entertainment