Pop Secret Assembles With Marvel Studios' "Avengers: Doomsday" Ahead of Its Highly Anticipated Theatrical Debut

Limited-edition packaging, Fandango Movie Rewards, and a high-stakes New York City sweepstakes invite fans to assemble the ultimate movie-night experience

BOONTON, N.J., Oct. 1, 2026 /PRNewswire/ — The clock is counting down to Doomsday, and Pop Secret® is calling movie fans everywhere to assemble.

The nostalgic popcorn brand from the Our Home portfolio is collaborating with Marvel Studios’ “Avengers: Doomsday” on a nationwide campaign that brings the film’s epic scale, universe-colliding action and mounting anticipation home to fans. Ahead of the film’s December 18 theatrical release, Pop Secret is unveiling limited-edition packaging, a Fandango Movie Reward, and a sweepstakes featuring an action-packed New York City grand prize experience.

Pop Secret will take over the snack aisle with limited-edition packaging showcasing characters and artwork from “Avengers: Doomsday,” supported by themed displays at retailers nationwide. The promotion transforms the simple ritual of buying popcorn into anticipation for one of Marvel Studios’ most exciting major cinematic events.

“Pop Secret has always been part of the way people experience the magic of movies, and collaborating with Marvel Studios on ‘Avengers: Doomsday’ allows us to make that ritual feel bigger than ever,” said Megan Osowski, Vice President of Marketing at Our Home. “From the moment fans discover the packaging in stores to the moment the lights go down in the theater, we’re giving them new ways to join the excitement, embrace the adventure, grab the popcorn, and celebrate the arrival of the most highly anticipated movie this holiday season.”

Unlock a Reward Before Time Runs Out
Fans who purchase any three qualifying Pop Secret microwave or ready-to-eat products can unlock an $8 Fandango Movie Reward. To claim the reward, consumers can visit the promotion landing page, upload their receipt, and receive a Fandango Promo Code. The same destination will serve as the entry point for the Pop Secret sweepstakes, with no purchase necessary to enter. Fans can access both offers by scanning the QR code featured on participating packages and additional entry points (including in-store displays, social media, and digital channels).

One City. Two Fans. An Epic Mission.
One grand prize winner and a guest will be dispatched to New York City for the Pop Secret Superfan NYC Trip Prize Package, a three-night adventure filled with discovery, mystery, and immersive challenges. The experience includes round-trip airfare, hotel accommodations, a hop-on-hop-off sightseeing tour, tickets to an aircraft and space museum, admission to a spy museum, an escape-room challenge, an immersive skyscraper observation experience, and a special dinner. Pop Secret will also keep the winners fully stocked for every “Grab the Popcorn” moment that unfolds along the way.

Fifty second-prize winners will each receive two $15 Fandango Promo Codes to see Marvel Studios’ “Avengers: Doomsday,” a Pop Secret Prize Pack, and exclusive merchandise.

Assemble the Snacks
The limited-edition packaging will appear across select Pop Secret microwave and ready-to-eat varieties. Microwave offerings will include Movie Theater Butter and Homestyle Butter across multiple sizes, while ready-to-eat offerings will include Movie Theater Butter and Double Cheddar.

Participating products will be available at Albertsons/Safeway, Kroger, Publix, Sam’s Club, Target, Walmart, and other retailers where Pop Secret is sold.

“With Marvel Studios’ Avengers: Doomsday arriving in theaters this holiday season, anticipation is building as fans count down to an epic opening weekend,” said Holly Frank, VP, Partnerships & Promotions, Marvel Studios. “Our collaboration with Pop Secret gives audiences a fun and flavorful way to assemble, share in the excitement, and make every movie night part of the journey to the big screen.”

To learn more about the Pop Secret and Marvel Studios’ “Avengers: Doomsday” promotion, visit https://popsecret.com/nycsweeps.

About Our Home
Our Home is a leading, independent better-for-you snack platform that provides delicious, wholesome snacks at a great value. Our Home strives to create nourishing snacks that offer a warm and welcoming sense of familiarity to communities, catering to every occasion and satisfying various cravings. This commitment is demonstrated through the company’s ownership of production and manufacturing facilities spanning all snack sub-categories, and a portfolio of brands that currently includes Pop Secret, Popchips, ParmCrisps, Good Health, Sonoma Creamery, Food Should Taste Good, RW Garcia, and Real Food From The Ground Up. For more information on Our Home, visit www.our-home.com.

About Marvel Studios’ “Avengers: Doomsday”
In Marvel Studios’ “Avengers: Doomsday,” beloved heroes from three distinct universes will be set on a deadly collision course and face an existential threat unlike anything they’ve ever encountered. The film is directed by Anthony and Joe Russo; produced by Kevin Feige, Louis D’Esposito and Jonathan Schwartz; and stars Robert Downey Jr., Chris Evans, Chris Hemsworth, Pedro Pascal, Paul Rudd, Anthony Mackie, Florence Pugh, Vanessa Kirby, Ebon Moss-Bachrach, Wyatt Russell, Channing Tatum, Simu Liu, Ian McKellen, Hayley Atwell, Tom Hiddleston, James Marsden, Patrick Stewart, Joseph Quinn, Sebastian Stan, David Harbour, Letitia Wright, Lewis Pullman, Kelsey Grammer, Kathryn Newton, Danny Ramirez, Winston Duke, Alan Cumming, Hannah John-Kamen, Rebecca Romijn, Alex Livinalli, Mabel Cadena, with Tenoch Huerta Mejia. “Avengers: Doomsday” releases in theaters December 18, 2026.

About Fandango
Fandango is the premier digital destination for movie and TV fans, delivering entertainment experiences across discovery, ticketing, reviews, and at-home streaming. Serving more than 50 million unique visitors monthly, Fandango is the leading online movie ticketer across more than 31,000 U.S. movie screens, operates Rotten Tomatoes, the world’s leading entertainment review platform, and offers a premium video-on-demand service featuring more than 300,000 new-release and catalog movies and TV shows, including one of the industry’s largest selections of 4K UHD titles. The portfolio also includes Fandango1, which provides exhibitors with a modern, cloud-based cinema operating platform that powers ticketing, concessions, loyalty, payments, and more for cinema locations worldwide, and Fandango FanClub, which gives fans access to exclusive perks and rewards. Fandango helps fans discover, watch, collect, and enjoy entertainment wherever and whenever they choose.

©2026 Disney
©2026 MARVEL
©2026 Pop Secret

*NO PURCHASE NECESSARY TO ENTER OR WIN SWEEPSTAKES. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN TO LEGAL U.S. and D.C. RESIDENTS 18 AND OLDER (EXCLUDING PUERTO RICO). Starts at 12:01 AM CT on 10/1/26 and ends at 11:59 PM CT on 12/31/26. Void where prohibited. For official rules, eligibility, full details (including how to enter without a purchase), and prizes, visit https://sweeps.airbaton.me/popsecret-assembleinnyc-rules.

**Limited-time offer. While supplies last. Buy three (3) Pop Secret popcorn products in one transaction to qualify for a Fandango Promo Code good for $8 off one admission to Avengers Doomsday. Limits and restrictions apply. See https://offers.airbaton.me/popsecret-assembleinnyc-details for full offer details and participation instructions. FANDANGO and the Fandango Logo are registered trademarks of Fandango Media, LLC.

MEDIA CONTACT
Jillian Kwasizur
(949) 375-3820
[email protected]
www.startrco.com 

SOURCE Our Home