Mindgruve and Levelwing Merge to Become One of the World’s Fastest-Growing Independent Agencies

Founder-led Agency Execs Join Forces as a Modern Media, Commerce, and Data Technology Company

SAN DIEGO, June 3, 2025 /PRNewswire/ — Mindgruve, a modern media, commerce, and data technology company, today announced a merger with Levelwing, a nationally recognized performance marketing and data technology company. The merger strengthens Mindgruve’s performance marketing offering, expands its U.S. footprint, and adds a robust portfolio of blue-chip clients across multiple industries. This announcement follows Mindgruve’s recent mergers with Macarta and Icon Commerce. The company will consolidate all agencies under the Mindgruve brand.

“The merger marks an important milestone in our company’s history,” said Chad Robley, CEO of Mindgruve. “Levelwing adds more depth to our team of world-class performance marketers, deepens our enterprise client roster to drive more buying power, and expands our tech capabilities within data science and predictive marketing analytics. Together, we’re excited to deliver an even greater growth service offering for our global clients and partners.” 

Founded in 2002, Levelwing has built an exceptional reputation for driving revenue growth for brands through fully integrated strategy, creative, media, and predictive marketing analytics solutions. The agency’s client roster encompasses a diverse range of industries, including automotive, restaurant, financial services, healthcare, and consumer products. 

“We are incredibly proud of what we’ve built at Levelwing and are excited to join forces with Mindgruve,” said Steve Parker, Jr., CEO and co-founder of Levelwing, who will become chief client experience officer of Mindgruve. “Both agencies share a commitment to transparency, measurable results, and delivering real business value. This partnership gives us a global platform and best-in-class talent to drive meaningful growth for our clients while staying true to the principles that have guided us for over two decades.”

Mindgruve’s collective leadership team brings together executives from global brands and agencies. As Levelwing integrates into the Mindgruve platform, its leadership will continue to play a pivotal role in driving client success and strategic growth.

“This is more than a merger—it’s an acceleration of our collective vision,” added Jeff Adelson-Yan, President and co-founder of Levelwing, who will become chief product officer of Mindgruve. “By combining Levelwing’s deep performance marketing, data science, and creative expertise with Mindgruve’s advanced analytics and commerce capabilities, we’re transforming how brands harness data-driven insights to fuel innovation, optimize customer experiences, and achieve measurable business growth.”

With the addition of Levelwing, Mindgruve now boasts a team of over 400 employees across eight U.S., Latin American, and European offices, further solidifying its position as a global leader in media, commerce, and data technology. 

Madison Alley Global Ventures served as strategic M&A advisor to Levelwing on this transaction. For more information, visit the Mindgruve website.

About Mindgruve
Mindgruve is a modern media, commerce, and data technology company comprised of strategists, creatives, media and commerce experts, data scientists, and engineers driven by one common purpose — accelerate business growth for our brand partners through data-driven marketing. With over 400 experts worldwide, Mindgruve’s teams deliver integrated media and commerce solutions for global brands.

About Levelwing
Levelwing is a fully integrated strategy, creative, media, and predictive marketing analytics company with offices in Charleston and Nashville. For over 20 years, Levelwing has delivered groundbreaking work for brands like Auntie Anne’s, Bridgestone, CAVA, Cinnabon, Disney, Firestone, Ford Motor Co., Hulu, Jamba, Lenovo, Lincoln, PODS, Sony Pictures, Sunoco, Walmart, and Winnebago, as well as for the Super Bowl and the Olympic Games.

SOURCE Mindgruve